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Help us paint the town Pink in 2025

Join the Fight Against Breast Cancer

Breast cancer touches us all, and your commitment can be a game-changer. When you donate to our breast cancer cause, you’re not just displaying your compassion and unity; you’re fueling groundbreaking research, providing lifelines to patients and their loved ones, and taking an active stance in the battle for a world free from breast cancer.

Get updates about Events

Why We Wear Pink

Breast cancer doesn’t choose its victims—it touches men and women alike. Detecting it early changes everything. That’s why we, at The Viable Source guided by Deb Lovelace, is leading the Men Wear Pink PDX campaign: to raise awareness, encourage early screenings, and support local communities in the fight against breast cancer.

We owe a debt to the pioneering work of the American Cancer Society—those early efforts laid much of the foundation for breast cancer awareness efforts. Today, Men Wear Pink PDX builds on that foundation while driving impact locally under Deb’s leadership.

As men, we have a unique opportunity to drive change and save lives within our communities.

It’s not just an opportunity;

 

it’s our responsibility.
By participating in ‘Men Wear Pink,‘ you’re doing more than raising funds—you’re lighting the way toward meaningful change.

Whether breast cancer has hit your family, someone you love, or someone you’ve never met, this is your chance to help make a lasting difference. Join us—and together, we’ll shift the narrative, save lives, and leave an enduring impact.

Deb Lovelace

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Many thanks to our generous Ambassadors, whose support helps us continue the work that began with the American Cancer Society, and is today carried forward by Deb Lovelace

Jeremy Marcott

The Viable Source

Seth Krussman

Brayshaw Financial Group LLC

Lani Eversage

Blue Ox Axe Throwing

Thomas McClendon

Citadel Networks

Danny Dwyer

The Bull

Tim Saeland

RE/MAX Equity Group-PDX Real Estate Team

Kathleen Gabriel

Gabriel HR

Merrick Brown

Journey Outreach for the Youth

Our Roots & Key Partners

The American Cancer Society (ACS), since 1913, has shaped best practices in research, education, and early detection that campaigns like Men Wear Pink PDX build upon. Under Deb Lovelace’s leadership, we draw on ACS’s expertise, guidelines, and referrals—but act independently, focused on our community’s needs. We believe breast cancer doesn’t have to mean fear, and that when local people lead, awareness becomes action. Join us in making lasting change—locally.

Levels of Manly

For the 2024 Men Wear Pink PDX campaign, we decided to go big—and fun. You can donate, purchase limited edition gear, join us at events, or rally your team. Every contribution moves us forward.

Donations are processed through our partner organizations (including ACS for certain funds) to ensure transparency and impact. But every dollar raised here under Deb’s leadership goes to awareness, early detection, and local support services.

LIMITED EDITION FOR 2024

Really Awesome Shirt – Men Wear Pink PDX (Limited Edition)

$100.00

Official 2024 MWP PDX shirt!

Men Wear Pink 2024 PDX
$25

Men Wear Pink PDX 2024 Tumbler
$40

Retro Trucker Hat
$35

Save The Titties Trucker Hat
$50

Support Partner: The ACS Story (Background & Collaboration)

The American Cancer Society, founded in 1913 by ten physicians and five laypeople under the original name “American Society for the Control of Cancer,” has, for more than a century, advanced the fight against cancer through research, support, education, and advocacy.

ACS has also played a pivotal role in supporting people affected by cancer—not only medically, but emotionally, financially, and socially. It established programs to assist patients with lodging, transportation, and 24/7 help lines; helped raise awareness; pushed for better public health policies; and advocated for equitable access to screening and treatment.

That legacy is the soil in which our current efforts grow—led now by Deb Lovelace, whose work focuses on direct impact: supporting survivors, mobilizing grassroots outreach, and raising resources where they are needed most. Under Deb’s leadership, we are building on this history to prioritize local community care, amplify survivor voices, and ensure that every contribution makes a visible difference.

Be a part of Men Wear Pink PDX in Portland this October

Wall Of AWESOME

The Wall of Awesome is all the donors who gave $1000 or more for the 2024 campaign!

We could not do this fundraising campaign without your help! Thanks for showing up to help fund cancer research!

Blue OX Axe Throwing

Lani Eversage, Owner
Blue Ox Axe Throwing is a great space to have a fun, new experience with friends. Our (fabulous) team will take your group through a throwing and safety tutorial. Next, your group practices and gets comfortable for about ten minutes. Then the fun begins! The staff will run tournament-style game for the group. If you’re celebrating your team’s hard work, it’s a fun idea to bring a prize for the winner of our ‘Last One Standing’ tournament at the end of the event!
Blue Ox Axe Throwing
BlueOxAxeThrowing.com

Join Our Events

September Networking Mixer!

Tuesday, September 24 @ 6-9 pm

Kick off the Men Wear Pink PDX campaign with us at a lively networking mixer hosted by Siam Lotus! This special evening is your opportunity to connect with community leaders, engage with dedicated ambassadors, and support a great cause. Enjoy a casual atmosphere with delicious appetizers, a no-host bar, and the chance to make meaningful connections.

This mixer is not just a great networking opportunity—it’s also a chance to get involved in our cause from the ground up. You’ll have the first opportunity to purchase tickets for our major event in October, grab some exclusive campaign merchandise, and contribute through donations. Whether you’re looking to expand your network, support breast cancer research, or simply enjoy a fun evening, this mixer is the perfect place to be. Don’t miss out on an evening filled with camaraderie, community support, and the chance to make a tangible difference!

RSVP now to secure your spot and join us in making a difference! Limited spots available.

All sponsors that donate over $1000 will be featured on this site AND the American Cancer Society official Men Wear Pink Portland page!

Blue Ox Axe Throwing and Tournament

Cheer on pro-axe throwers, network with some businesses, and raise a lot of funds with us at Blue Ox Axe Throwing, Hillsboro, in support of breast cancer awareness.

 
Thursday, October 24th @ 6-9 pm

But make sure you wear pink.

Limited Edition ticket and tshirt bundle for only $45!

Because if you don’t, you’ll have to pay a “penalty” to enter. Money AND boas are involved in penalties.

Join us for Door Prizes, Axe Throwing Competition, Vendors, and Live Music!

Event Rules

  1. Attire: Dress appropriately for golfing and ax throwing. You MUST wear Pink. (That’s why you get a t-shirt before hand!) Feel free to take this to whatever level you feel comfortable. Keep it PG13.
  2. Penalties: If you are not Man Enough to wear Pink, there will be a PENALTY. $15 and our team will provide select Pink adornments. Or you can purchase a new shirt for $25
  3. Bring Your Business Cards: Yes. These are also networking events!
  4. Respect the Space: Follow all rules and guidelines provided by Top Golf and Blue Ox staff.
  5. No-Host Bar and Food: We will provide hour’devours, it is up to you to purchase additional food and drink.

Some FAQs

Can I buy tickets at the door?

  • Yes. Tickets at the door are only $25, but they will not include a shirt.
  • You may also pre-purchase an event ticket with no t-shirt.
  • Remember: this IS a fundraiser. So wearing pink is required. There will be a “Penalty on the Play” for $15 and required additional  “attire”, or a new t-shirt for $25 (if there are any left) if you try to say a bracelet or lapel pin count. (They don’t.)

What if I don't wear pink to the event?

  • Well, it IS a fundraiser…so you’ll be given a “Penalty on the Play” and have the option to pay $15 and be given the required added “attire” for the remainder of the event.
  • Or you can buy a new TShirt for $25. If you get there early enough…and we have some left over.
  • If you try to say a bracelet or lapel pin or any other minuscule amount of pink count, you’ll get the penalty.
  • It’s called MEN WEAR PINK…not “men sort of pretending to wear pink so they aren’t emasculated” (Sorry. Not sorry.)
  • Wear your pink PROUDLY and LOUDLY…or it’s a Penalty on the Play.

Is it family friendly?

  • Blue Ox Axe Throwing IS a family-friendly business. But please be aware that we expect 200 attendees, alcohol WILL be served, and it is doubling as a networking event. Use your discernment.
  • Yes. Children and families are required to have tickets to attend as well.

I want to be a Sponsor/Vendor. What do I do?

  • You can purchase a sponsor or vendor table ticket and we will provide you with information to collect your logo and links.
  • You may send a message with any questions via the contact form at the bottom of the page or send a direct email to amanda@theviablesource.com

What’s included in the Large Sponsor?

  • Large sponsors donate $2500 and you can choose to be the tshirt sponsor with your logo on the sleeves of 200 shirts plus staff shirts, or provide food and extras for the event. Only one tshirt sponsor spot is available.
  • In addition, your logo remains on the site until the 2024 Men Wear Pink event, your logo and company links are added to the Wall of Awesome, and your logo is added to any marketing materials.
  • You receive 2 event tickets and 2 top-tier full color tshirts.

What’s included in the Table Vendor?

  • Your logo and website are added to the Sick Shirt, Dude list.
  • You receive one ticket, and a free tshirt.
  • Your logo is added to the Event Passport to encourage stops at your table.
  • No sales are allowed at the event, however you may provide a door prize, and collect names/emails from attendees.
  • Your logo will be featured on a social media post for the event to share to your pages.

Will there be food and drinks?

  • We will provide snacks. However, Blue Ox Axe Throwing will have its bar-food menu available for purchase.
  • Though there is a full bar available (with special event drinks!), it will be a no-host bar. You are responsible for drinks, and accommodations home if necessary.

Will I have to stay the whole time?

  • No. We have bracelets for everyone who attends. When wearing the bracelet you can come and go as you please.
  • Yes. You’ll have to buy a new ticket if you lose the bracelet.
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